Would you like to run Apache Wave, Grandma?

As many people already know, Google is sunsetting Google Wave. This has led to Google sending an email to people who previously signed up for Wave. The bit in the email that caught my eye was this:

If you would like to continue using Wave, there are a number of open source projects, including Apache Wave. There is also an open source project called Walkaround that includes an experimental feature that lets you import all your Waves from Google.

For an email sent to Joe Random Consumer, it’s remarkably clueless as to what consumers actually can comprehend. Grandma is highly unlikely to understand what the heck that means.

Tip for everyone offering a product or service to consumers: Any communication with consumers about that product or service should be in language that Grandma can understand.

About these ads

Posted on November 27, 2011, in Industry and tagged , . Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 9,849 other followers

%d bloggers like this: