Coverage

At Gartner, I cover cloud computing and related topics. My research falls into three core markets:

  • Cloud computing, with an emphasis on infrastructure
  • Hosting (managed hosting, and on a legacy basis, colocation and data centers
  • Content delivery networks (CDNs and ADNs)

I am typically extremely broad in my coverage. I follow not just the market spaces themselves, but also the adjacent markets and the value chain. For instance, I don’t only cover cloud IaaS, but I cover the vendor ecosystem that feeds into IaaS, cloud-native IT operations and applications and the DevOps philosophy, cloud management platforms (CMPs) like OpenStack, and so forth, and increasingly I’m venturing into the PaaS space as well.

I help three types of client organizations:

  • End-users (IT buyers, IT buyers, usually IT managers and architects)
  • Vendors (technology companies, usually executives, strategists, CTOs, and product managers)
  • Investors (buy-side analysts and PMs, sell-side analysts, investment bankers, private equity, venture capitalists)

Here’s a sampling of the sorts of questions that they ask me.

CLOUD COMPUTING

End-users:

  • Help me cut through the hype and figure out this cloud thing.
  • Help me to understand what cloud offerings are available today.
  • Given my infrastructure requirements, is there a cloud service that’s right for me?
  • What short-list of vendors should I look at for cloud system infrastructure?
  • What’s the cost of the various cloud options?
  • What should I think about when considering putting a project in the cloud?
  • What will I need to do in order to get my application to run in the cloud?
  • What best practices can I learn from cloud vendors?

Vendors:

  • How is the cloud transformation going to affect my business?
  • What do users care about when purchasing a cloud service?
  • What does the competitive landscape look like?
  • What should I be thinking about in my three-year roadmap?
  • What are the technologies that I should be exploiting?
  • Who should I acquire for competitive advantage?

Investors:

  • How do you define cloud computing?
  • Where will cloud revenue come from, and how much revenue will there be?
  • What are the implications of the shift, and what’s the timeline?
  • Which vendors does cloud computing benefit? Who is threatened? Who loses?
  • What is fill-in-the-blank-company‘s cloud strategy, and how good is it?

HOSTING

End-users:

  • Should I build a data center, lease, or go into colocation?
  • What managed services, if any, should I use?
  • How should I write an RFP?
  • What short-list of vendors should I look at?
  • How should I evaluate these vendors?
  • What’s a fair price for these services?
  • How good are the terms and conditions of this contract?
  • What best practices can I learn from hosting vendors?
  • If I want to deliver hosting as an internal service, structured similarly to a commercial service, how should I go about it?

Vendors:

  • What do users care about when purchasing hosting services?
  • What does the data center facility supply/demand picture look like?
  • How should I segment and address the market?
  • What does the competitive landscape look like?
  • What should I be thinking about in my three-year roadmap?
  • What are the technologies that I should be exploiting?
  • Who should I acquire for competitive advantage?

Investors:

  • What are the trends, including pricing, in data center facilities?
  • What is the data center supply/demand picture like?
  • What will revenue and margins be like in this market?
  • What vendors are used by service providers, and why?
  • What is fill-in-the-blank-company‘s strategy, and how good is it?

CDN SERVICES

End-users:

  • Given my business and technical needs, should I use a CDN?
  • What solutions are right for my needs?
  • Which CDN vendors should be on my short-list?
  • Are there any good alternatives to Akamai?
  • How do I evaluate CDN vendors and services?
  • What price should I be negotiating towards?

Vendors:

  • What do users care about when purchasing CDN services?
  • What does the competitive landscape look like?
  • What should I be thinking about in my three-year roadmap?
  • What are the technologies that I should be exploiting?
  • What partnerships should I pursue?

Investors:

  • What are the pricing and volume trends for CDN services?
  • What is the CDN competitive landscape like?
  • Who wins and who loses over the long term?
  • What do users care about?
  • What providers are differentiating themselves in the market, and how?
  1. Do you have any sites you could recommend to research on CDN services? We have a conference call with Gartner coming up this week, but wanted to do some research ahead of time.

    Like

  2. Contentinople and StreamingMedia.com following the video industry and often have CDN news. Also, search for “CDN” on Gartner.com, for our market overview, note on how to select a vendor, explanations of the technology, trends, etc.

    Like

  3. Hi! This is my first comment here so I just wanted to give a quick shout out and say I truly
    enjoy reading through your articles. Can you recommend any other blogs/websites/forums that cover the same topics?

    Appreciate it!

    Like

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