Blog Archives

VMware joins the cloud wars with vCloud Hybrid Service

Although this has been long-rumored, and then was formally mentioned in VMware’s recent investor day, VMware has only just formally announced the vCloud Hybrid Service (vCHS), which is VMware’s foray into the public cloud IaaS market.

VMware has previously had a strategy of being an arms dealer to service providers who wanted to offer cloud IaaS. In addition to the substantial ecosystem of providers who use VMware virtualization as part of various types of IT outsourcing offerings, VMware also signed up a lot of vCloud Powered partners, each of which offered what was essentially vCloud Director (vCD) as a service. It also certified a number of the larger providers as vCloud Datacenter Service Providers; each such provider needed to meet criteria for reliability, security, interoperability, and so forth. In theory, this was a sound channel strategy. In practice, it didn’t work.

Of the certified providers, only CSC has managed to get substantial market share, with Bluelock trailing substantially; the others haven’t gotten much in the way of traction, Dell has now dropped their offering entirely, and neither Verizon nor Terremark ended up launching the service. Otherwise, VMware’s most successful service providers — providers like Terremark, Savvis, Dimension Data, and Virtustream — have been the ones who chose to use VMware’s hypervisor but not its cloud management platform (in the form of vCD).

Indeed, those successful service providers (let’s call them the clueful enterprise-centric providers) are the ones that have built the most IP themselves — and not only are they resistant to buying into vCD, but they are increasingly becoming hypervisor-neutral. Even CSC, which has staunchly remained on VMware running on VCE Vblocks, has steadily reduced its reliance on vCD, bringing in a new portal, service catalog, orchestration engine, and so forth. Similarly, Tier 3 has vCD under the covers, but never so much as exposed the vCD portal to customers. (I think the industry has come to a broad consensus that vCD is too complex of a portal for nearly all customers. Everyone successful, even VMware themselves with vCHS, is front-ending their service with a more user-friendly portal, even if customers who want it can request to use vCD instead.)

In other words, even while VMware remains a critical partner for many of its service providers, those providers are diversifying their technology away from VMware — their success will be, over time, less and less VMware’s success, especially if they’re primarily paying for hypervisor licenses, and not the rest of VMware’s IT operations management (ITOM) tools ecosystem. The vCloud Powered providers that are basically putting out vanilla vCD as a service aren’t getting significant traction in the market — not only can they not compete with Amazon, but they can’t compete against clueful enterprise-centric providers. That means that VMware can’t count on them as a significant revenue stream in the future. And meanwhile, VMware has finally gotten the wake-up call that Amazon’s (and AWS imitators) increasing claim on “shadow IT” is a real threat to VMware’s future not only in the external cloud, but also in internal data centers.

That brings us to today’s reality: VMware is entering the public cloud IaaS market themselves, with an offering intended to compete head-to-head with its partners as well as Amazon and the whole constellation of providers that don’t use VMware in their infrastructure.

VMware’s thinking has clearly changed over the time period that they’ve spent developing this solution. What started out as a vanilla vCD solution intended to enable channel partners who wanted to deliver managed services on top of a quality VMware offering, has morphed into a differentiated offering that VMware will take to market directly as well as through their channel — including taking credit cards on a click-through sign-up for by-the-hour VMs, although the initial launch is a monthly resource-pool model. Furthermore, their benchmark for price-competitiveness is Amazon, not the vCloud providers. (Their hardware choices reflect this, too, including their choice to use EMC software but going scale-out architecture and commodity hardware across the board, rather than much more expensive and much less scalable Vblocks.)

Fundamentally, there is virtually no reason for providers who sell vanilla vCD without any value-adds to continue to exist. VMware’s vCHS will, out of the gate, be better than what those providers offer, especially with regard to interopability with internal VMware deployments — VMware’s key advantage in this market. Even someone like a Bluelock, who’s done a particularly nice implementation and has a few value-adds, will be tremendously challenged in this new world. The clueful providers who happen to use VMware’s hypervisor technology (or even vCD under the covers) will continue on their way just fine — they already have differentiators built into their service, and they are already well on the path to developing and owning their own IP and working opportunistically with best-of-breed suppliers of capabilities.

(There will, of course, continue to be a role for vCloud Powered providers who really just use the platform as cloud-enabled infrastructure — i.e., providers who are mostly going to do managed services or one sort or another, on top of that deployment. Arguably, however, some of those providers may be better served, over the long run, offering those managed services on top of vCHS instead.)

No one should underestimate the power of brand in the cloud IaaS market, particularly since VMware is coming to market with something real. VMware has a rich suite of ITOM capabilities that it can begin to build into an offering. It also has CloudFoundry, which it will integrate, and would logically be as synergistic with this offering as any other IaaS/PaaS integration (much as Microsoft believes Azure PaaS and IaaS elements are synergistic).

I believe that to be a leader in cloud IaaS, you have to develop your own software and IP. As a cloud IaaS provider, you cannot wait for a vendor to do their next big release 12-18 months from now and then take another 6-12 months to integrate it and upgrade to it — you’ll be a fatal 24 months behind a fast-moving market if you do that. VMware’s clueful service providers have long since come to this realization, which is why they’ve moved away from a complete dependence on VMware. Now VMware itself has to ensure that their cloud IaaS offering has a release tempo that is far faster than the software they deliver to enterprises. That, I think, will be good for VMware as a whole, but it will also be a challenge for them going forward.

VMware can be successful in this market, if they really have the wholehearted will to compete. Yes, their traditional buying center is the deeply untrendy and much-maligned IT Operations admin, but if anyone would be the default choice for that population (which still controls about a third of the budget for cloud services), it’s VMware — and VMware is playing right into that story with its emphasis on easy movement of workloads across VMware-based infrastructures, which is the story that these guys have been wanting to hear all along and have been waiting for someone to actually deliver.

Hello, vCHS! Good-bye, vCloud Powered?

Dell withdraws from the public cloud IaaS market

Today, not long after its recent acquisition of Enstratius, Dell announced a withdrawal from the public cloud IaaS market. This removes Dell’s current VMware-based, vCloud Datacenter Service from the market; furthermore, Dell will not launch an OpenStack-based public cloud IaaS offering later this year, as it had originally intended to do. This does not affect Dell’s continued involvement with OpenStack as a CMP for private clouds.

It’s not especially surprising that Dell decided to discontinue its vCloud service, which has gotten highly limited traction in the market, and was expensive even compared to other vCloud offerings — given its intent to launch a different offering, the writing was mostly on the wall already. What’s more surprising is that Dell has decided to focus upon an Enstratius-enabled cloud services broker (CSB) role, when its two key competitors — HP and IBM — are trying to control an entire technology stack that spans hardware, software, and services.

It is clear that it takes significant resources and substantial engineering talent — specifically, software engineering talent — to be truly competitive in the cloud IaaS market, sufficiently so to move the needle of a company as large as Dell. I do not believe that cloud IaaS is, or will become, a commodity; I believe that the providers will, for many years to come, compete to offer the most capable and feature-rich offerings to their customers.

Infrastructure, of course, still needs to be managed. IT operations management (ITOM) tools — whether ITIL-ish as in the current market, or DevOps-ish as in the emerging market — will remain necessary. All the capabilities that make it easy to plan, deploy, monitor, manage, and so forth are still necessary, although you do these things differently in the cloud than on-premise, potentially. Such capabilities can either be built into the IaaS offerings themselves — perhaps with bundled pricing, perhaps as value-added services, but certainly as where much of the margin will be made and providers will differentiate — or they can come from third-party multi-cloud management vendors who are able to overlay those capabilities on top of other people’s clouds.

Dell’s strategy essentially bets on the latter scenario — that Enstratius’s capabilities can be extended into a full management suite that’s multi-cloud, allowing Dell to focus all of its resources on developing the higher-level functionality without dealing with the lower-level bits. Arguably, even if the first scenario ends up being the way the market goes (I favor the former scenario over the latter one, at present), there will still be a market for cloud-agnostic management tools. And if it turns out that Dell has made the wrong bet, they can either launch a new offering, or they may be able to buy a successful IaaS provider later down the line (although given the behemoths that want to rule this space, this isn’t as likely).

From my perspective, as strategies go, it’s a sensible one. Management is going to be where the money really is — it won’t be in providing the infrastructure resources. (In my view, cloud IaaS providers will eventually make thin margins on the resources in order to get the value-adds, which are basically ITOM SaaS, plus most if not all will extend up into PaaS.) By going for a pure management play, with a cloud-native vendor, Dell gets to avoid the legacy of BMC, CA, HP, IBM/Tivoli, and its own Quest, and their struggles to make the shift to managing cloud infrastructure. It’s a relatively conservative wait-and-see play that depends on the assumption that the market will not mature suddenly (beware the S-curve), and that elephants won’t dance.

If Dell really wants to be serious about this market, though, it should start scooping up every other vendor that’s becoming significant in the public cloud management space that has complementing offerings (everyone from New Relic to Opscode, etc.), building itself into an ITOM vendor that can comprehensively address cloud management challenges.

And, of course, Dell is going to need a partner ecosystem of credible, market-leading IaaS offerings. Enstratius already has those partners — now they need to become part of the Dell solutions portfolio.

Recommended reading for Cloud IaaS Magic Quadrant

If you’re a service provider interested in participating in the Cloud IaaS Magic Quadrant process (see the call for vendors), I’d like to recommend a number of my previous blog posts.

Foundational Gartner research notes on cloud IaaS. Recommended reading to understand our thinking on the market.

Having cloud-enabled technology != Having a cloud. Critical for understanding what we do and don’t consider cloud IaaS to be.

AR contacts for a Magic Quadrant should read everything. An explanation of why it’s critical to read every word of every communication received during the MQ process.

The process of a Magic Quadrant. Understanding a little bit about how MQs get put together.

Vendors, Magic Quadrants, and client status. Appropriate use of communications channels during the MQ process.

General tips for Magic Quadrant briefings and Specific tips for Magic Quadrant briefings. Information on how to conduct an effective and concise Magic Quadrant briefing.

The art of the customer reference. Tips on how to choose reference customers.

Call for vendors — 2013 Cloud IaaS Magic Quadrant

It’s that time of the year again, a little bit early — we’re trying to refresh the Cloud IaaS Magic Quadrant on a nine-month cycle rather than a yearly cycle, reflecting the faster pace of the market.

A pre-qualification survey, intended to gather quantitative metrics and information about each provider’s service, will be going out very soon.

If you are a cloud IaaS provider, and you did not receive the 2012 survey, and you would like to receive the 2013 survey, please email Michele dot Severance at Gartner dot com to request to be added to the contact list. You must be authorized to speak for your company. Please note we cannot work with PR firms for the Magic Quadrant; if you are a PR agency and you think that your client should be participating, you should get in touch with your client and have your client contact Michele.

If you did receive the 2012 survey, you should be receiving email from Michele within the next few days, requesting that you confirm that you’re the right contact or passing it on to the correct contact to do so.

If you’re unsure whether you’re a cloud IaaS provider by this MQ’s definitions, consider the following:

  • Are you selling a service? (That means you’re not selling hardware or software.)
  • Are you offering compute, storage, and network resources? (You can’t be, say, just a cloud storage provider.)
  • Is your offering fully standardized? (It’s identical for every customer, not a reference architecture that you customize.)
  • Can customers self-service? (Once approved as customers, they can go to your portal and push buttons to immediately, with zero human intervention, obtain/destroy/configure/manage their infrastructure resources. Managed services can be optional.)
  • Can you meter by the hour? (You can either sell by the hour, or you can offer monthly capacity where usage is metered hourly. Having to take a VM for a full month is hosting, not IaaS.)
  • Do you have at least one multi-tenant cloud IaaS offering? (Customers must share a capacity pool for the offering to be considered multi-tenant.)
  • Do you consider your competition to be offerings such as Amazon EC2, Verizon Terremark’s Enterprise Cloud, or CSC’s CloudCompute? (If not, you’re probaly confused about what cloud IaaS is.)

The best guide to this year’s Magic Quadrant is last year’s Magic Quadrant. Read the interactive MQ if you’re a client, or the free reprint if you’re not.

Please note that receiving a survey does not in any way indicate that we believe that your company is likely to qualify; we simply allow surveys to go to all interested parties (assuming that theyâre not obviously wrong fits, like software companies without an IaaS offering).

The status for this Magic Quadrant will be periodically updated on its status page.

The myth of zero downtime

Every time there’s been a major Amazon outage, someone always says something like, “Regular Web hosters and colocation companies don’t have outages!” I saw an article in my Twitter stream today, and finally decided that the topic deserves a blog post. (The article seemed rather linkbait-ish, so I’m not going to link it.)

It is an absolute myth that you will not have downtime in colocation or Web hosting. It is also a complete myth that you won’t have downtime in cloud IaaS run by traditional Web hosting or data center outsourcing providers.

The typical managed hosting customer experiences roughly one outage a year. This figure comes from thirteen years of asking Gartner clients, day in and day out, about their operational track record. These outages are typically related to hardware failure, although sometimes they are related to service provider network outages (often caused by device misconfiguration, which can obliterate any equipment or circuit redundancy). Some customers are lucky enough to never experience any outages over the course of a given contract (usually two to three years for complex managed hosting), but this is actually fairly rare, because most customers aren’t architected to be resilient to all but the most trivial of infrastructure failures. (Woe betide the customer who has a serious hardware failure on a database server.) The “one outage a year” figure does not include any outages that the customer might have caused himself through application failure.

The typical colocation facility in the US is built to Tier III standards, with a mathematical expected availability of about 99.98%. In Europe, colocation facilities are often built to Tier II standards intead, for an expected availability of about 99.75%. Many colocation facilities do indeed manage to go for many years without an outage. So do many enterprise data centers — including Tier I facilities that have no redundancy whatsoever. The mathematics of the situation don’t say that you will have an outage — these are merely probabilities over the long term. Moreover, there will be an additional percentage of error that is caused by humans. Single-data-center kings who proudly proclaim that their one data center has never had an outage have gotten lucky.

The amount of publicity that a data center outage gets is directly related to its tenant constituency. The outage at the 365 Main colocation facility in San Francisco a few years back was widely publicized, for instance, because that facility happened to house a lot of Internet properties, including ones directly associated with online publications. There have been significant outages at many other colocation faciliities over the years, though, that were never noted in the press — I’ve found out about them because they were mentioned by end-user clients, or because the vendor disclosed them.

Amazon outages — and indeed, more broadly, outages at large-scale providers like Google — get plenty of press because of their mass effects, and the fact that they tend to impact large Internet properties, making the press aware that there’s a problem.

Small cloud providers often have brief outages — and long maintenance windows, and sometimes lengthy maintenance downtimes. You’re rolling the dice wherever you go. Don’t assume that just because you haven’t read about an outage in the press, it hasn’t occurred. Whether you decide on managed hosting, dedicated hosting, colocation, or cloud IaaS, you want to know a provider’s track record — their actual availability over a multi-year period, not excluding maintenance windows. Especially for global businesses with 24×7 uptime requirements, it’s not okay to be down at 5 am Eastern, which is prime-time in both Europe and Asia.

Sure, there are plenty of reasons to worry about availability in the cloud, especially the possibility of lengthy outages made worse by the fundamental complexity that underlies many of these infrastructures. But you shouldn’t buy into the myth that your local Web hoster or colocation provider necessarily has better odds of availability, especially if you have a non-redundant architecture.

Some clarifications on HP’s SLA

I corresponded with some members of the HP cloud team in email, and then colleagues and I spoke with HP on the phone, after my last blog post called, “Cloud IaaS SLAs can be Meaningless“. HP provided some useful clarifications, which I’ll detail below, but I haven’t changed my fundamental opinion, although arguably the nuances make the HP SLA slightly better than the AWS SLA.

The most significant difference between the SLAs is that the HP’s SLA is intended to cover a single-instance failure, where you can’t replace that single instance; AWS requires that all of your instances in at least two AZs be unavailable. HP requires that you try to re-launch that instance in a different AZ, but a failure of that launch attempt in any of the other AZs in the region will be considered downtime. You do not need to be running in two AZs all the time in order to get the SLA; for the purposes of the SLA clause requiring two AZs, the launch attempt into a second AZ counts.

HP begins counting downtime when, post-instance-failure, you make the launch API call that is destined to fail — downtime begins to accrue 6 minutes after you make that unsuccessful API call. (To be clear, the clock starts when you issue the API call, not when the call has actually failed, from what I understand.) When the downtime clock stops is unclear, though — it stops when the customer has managed to successfully re-launch a replacement instance, but there’s no clarity regarding the customer’s responsibility for retry intervals.

(In discussion with HP, I raised the issue of this potentially resulting in customers hammering the control plane with requests in mass outages, along with intervals when the control plane might have degraded response and some calls succeed while others fail, etc. — i.e., the unclear determination of when downtime ends, and whether customers trying to fulfill SLA responsibilities contribute to making an outage worse. HP was unable to provide a clear answer to this, other than to discuss future plans for greater monitoring transparency, and automation.)

I’ve read an awful lot of SLAs over the years — cloud IaaS SLAs, as well as SLAs for a whole bunch of other types of services, cloud and non-cloud. The best SLAs are plain-language comprehensible. The best don’t even need examples for illustration, although it can be useful to illustrate anything more complicated. Both HP and AWS sin in this regard, and frankly, many providers who have good SLAs still force you through a tangle of verbiage to figure out what they intend. Moreover, most customers are fundamentally interested in solution SLAs — “is my stuff working”, regardless of what elements have failed. Even in the world of cloud-native architecture, this matters — one just has to look at the impact of EBS and ELB issues in previous AWS outages to see why.

Cloud IaaS SLAs can be meaningless

In infrastructure services, the purpose of an SLA (or, for that matter, the liability clause in the contract) is not “give the customer back money to compensate for the customer’s losses that resulted from this downtime”. Rather, the monetary guarantees involved are an expression of shared risk. They represent a vote of confidence — how sure is the provider of its ability to deliver to the SLA, and how much money is the provider willing to bet on that? At scale, there are plenty of good, logical reasons to fear the financial impact of mass outages — the nature of many cloud IaaS architectures create a possibility of mass failure that only rarely occurs in other services like managed hosting or data center outsourcing. IaaS, like traditional infrastructure services, is vulnerable to catastrophes in a data center, but it is additionally vulnerable to logical and control-plane errors.

Unfortunately, cloud IaaS SLAs can readily be structured to make it unlikely that you’ll ever see a penny of money back — greatly reducing the provider’s financial risks in the event of an outage.

Amazon Web Services (AWS) is the poster-child for cloud IaaS, but the AWS SLA also has the dubious status of “worst SLA of any major cloud IaaS provider”. (It’s notable that, in several major outages, AWS did voluntary givebacks — for some outages, there were no applicable SLAs.)

HP has just launched its OpenStack-based Public Cloud Compute into general availability. HP’s SLA is unfortunately arguably even worse.

Both companies have chosen to express their SLAs in particularly complex terms. For the purposes of this post, I am simplifying all the nuances; I’ve linked to the actual SLA text above for the people who want to go through the actual word salad.

To understand why these SLAs are practically useless, you need to understand a couple of terms. Both providers divide their infrastructure into “regions”, a grouping of data centers that are geographically relatively close to one another. Within each region are multiple “availability zones” (AZs); each AZ is a physically distinct data center (although a “data center” may be comprised of multiple physical buildings). Customers obtain compute in the form of virtual machines known as “instances”. Each instance has ephemeral local storage; there is also a block storage service that provides persistent storage (typically used for databases and anything else you want to keep). A block storage volume resides within a specific AZ, and can only be attached to a compute instance in that same AZ.

AWS measures availability over the course of a year, rather than monthly, like other providers (including HP) do. This is AWS’s hedge against a single short outage in a month, especially since even a short availability-impacting event takes time to recover from. 99.95% monthly availability only permits about 21 minutes of downtime; 99.95% yearly availability permits nearly four and a half hours of downtime, cumulative over the course of the year.

However, AWS and HP both define their SLA not in terms of instance availability, or even AZ availability, but in terms of region availability. In the AWS case, a region is considered unavailable if you’re running instances in at least two AZs within that region, and in both of those AZs, your instances have no external network connectivity and you can’t launch instances in that AZ that do; this is metered in five-minute intervals. In the HP case, a region is considered unavailable if an instance within that region can’t respond to API or network requests, you are currently running in at least two AZs, and you cannot launch a replacement instance in any AZ within that region; the downtime clock doesn’t start ticking until there’s more than 6 minutes of unavailability.

(Update: HP provided some clarifications.)

Every AZ that a customer chooses to run in effectively imposes a cost. An AZ, from an application architecture point of view, is basically a data center, so running in multiple AZs within a region is basically like running in multiple data centers in the same metropolitan region. That’s close enough to do synchronous replication. But it’s still a pain to have to do this, and many apps don’t lend themselves well to a multi-data-center distributed architecture. Also, that means paying to store your data in every AZ that you need to run in. Being able to launch an instance doesn’t do you very much good if it doesn’t have the data it needs, after all. The AWS SLA essentially forces you to replicate your data in two AZs; the HP one makes you do this for all the AZs within a region. Most people are reasonably familiar with the architectural patterns for two data centers; once you add a third and more, you’re further departing from people’s comfort zones, and all HP has to do is to decide they want to add another AZ in order to essentially force you to do another bit of storage replication if you want to have an SLA.

(I should caveat the former by saying that this applies if you want to be able to usefully run workloads within the context of the SLA. Obviously you could just choose to put different workloads in different AZs, for instance, and not bother trying to replicate into other AZs at all. But HP’s “all AZs not available” is certainly worse than AWS’s “two AZs not available”.)

Amazon has a flat giveback of 10% of the customer’s monthly bill in the month in which the most recent outage occurred. HP starts its giveback at 5% and caps it at 30% (for less than 99% availability), but it covers strictly the compute portion of the month’s bill.

HP has a fairly nonspecific claim process; Amazon requires that you provide the instance IDs and logs proving the outage. (In practice, Amazon does not seem to have actually required detailed documentation of outages.)

Neither HP nor Amazon SLA their management consoles; the create-and-launch instance APIs are implicitly part of their compute SLAs. More importantly, though, neither HP nor Amazon SLA their block storage services. Many workloads are dependent upon block storage. If the storage isn’t available, it doesn’t matter if the virtual machine is happily up and running — it can’t do anything useful. For example of why this matters, you need look no further than the previous Amazon EBS outages, where the compute instances were running happily, but tons of sites were down because they were dependent on data stores on EBS (and used EBS-backed volumes to launch instances, etc.).

Contrast these messes to, say, the simplicity of the Dimension Data (OpSource) SLA. The compute SLA is calculated per-VM (i.e., per-instance). The availability SLA is 100%; credits start at 5% of monthly bill for the region, and go up to 100%, based on cumulative downtime over the course of the month (5% for every hour of downtime). One caveat: Maintenance windows are excluded (although in practice, maintenance windows seem to affect the management console, not impacting uptime for VMs). The norm in the IaaS competition is actually strong SLAs with decent givebacks, that don’t require you to run in multiple data centers.

Amazon’s SLA gives enterprises heartburn. HP had the opportunity to do significantly better here, and hasn’t. To me, it’s a toss-up which SLA is worse. HP has a monthly credit period and an easier claim process, but I think that’s totally offset by HP essentially defining an outage as something impacting every AZ in a region — something which can happen if there’s an AZ failure coupled with a massive control-plane failure in a region, but not otherwise likely.

Customers should expect that the likelihood of a meaningful giveback is basically nil. If a customer needs to, say, mitigate the fact he’s losing a million dollars an hour when his e-commerce site is down, he should be buying cyber-risk insurance. The provider absorbs a certain amount of contractual liability, as well as the compensation given by the SLA, but this is pretty trivial — everything else is really the domain of the insurance companies. (Probably little-known fact: Amazon has started letting cyber-risk insurers inspect the AWS operations so that they can estimate risk and write policies for AWS customers.)

Having cloud-enabled technology != Having a cloud

Many people confuse “using a hardware and software stack that potentially enables a cloud” with “cloud infrastructure as a service”. Analyst firms haven’t necessarily done a good job with drawing the distinction, either — there are plenty of (hopefully non-Gartner) analysts who use “IaaS” interchangeably to describe the technology stack and the service itself.

The technology stack — typically an integrated system (such as a Vblock) plus a cloud management platform (such as vCloud Director), although it could be anything, like whitebox servers + Nexenta storage + Arista switches + OpenStack — is what Gartner is now dubbing “cloud-enabled system infrastructure” (CESI). This is admittedly naming-by-committee, but it parallels our use of “cloud-enabled application platform” which is the technology-stack corollary for PaaS.

Why is it important to make a distinction between CESI and IaaS? Because while CESI can be used to deliver IaaS, there are many services that can be delivered on top of a CESI that are not IaaS. Gartner’s cloud definitions are pretty strict, and one of the cores of our IaaS definition is that IaaS is self-service — you can optionally layer managed services on top, but the customer has to have full control to obtain and remove resources in a fully self-service, fully-automated way. Not only are many of the services that can be delivered on CESI not IaaS, they’re not actually cloud services — cloud requires not only self-service, but also scalability, elasticity, and metering by use, for instance.

Why does this distinction matter? Because there are a significant number of service providers in the market today who offer a service on top of a CESI and call it “cloud IaaS”, when it’s neither cloud nor IaaS, and it misleads customers into thinking that they are getting the technical and/or business benefits of going to the cloud and going to IaaS.

I’ve written two research notes that I’m hoping will cut through some of the market confusion. (Links are Gartner clients only, sorry.)

The first, Technology Overview for Cloud-Enabled System Infrastructure, is an overview of how we define CESI and how it is not merely a virtualization environment — it encompasses compute, storage, and network capabilities; it is automated, scalable, elastic, near-real-time on-demand; and it exposes self-service interfaces. It discusses the range of cloud-enabled infrastructure services from those that are merely cloud-facilitated (using the CESI as an efficient infrastructure platform, without exposing it to the customer via self-service), to those that are fully cloud-native (CESI fully exposed to customer via self-service that is routinely used), and gives examples of the services along this spectrum; for instance, IBM’s SCE+ is cloud-enabled data center outsourcing, not IaaS, in our parlance. Finally, it disusses the distinction between global-class CESI architectures (think Amazon Web Services) and enterprise-class architectures (think Vblock + vCD), and how to build a CESI.

The second, Don’t Be Fooled By Offerings Falsely Masquerading as Cloud Infrastructure as a Service, is a note that is intended to help IT buyers figure out what they’re really buying when they are assessing something that the vendor is claiming is IaaS. It focuses on a handful of principles: Beware of common “cloudwashing” claims; ensure that what you’re buying delivers promised technical and business benefits; identify your requirements and look at competing providers before purchasing a solution that requires a contractual commitment; favor providers who have better cloud infrastructure roadmaps.

The four most common “cloudwashing” claims for infrastructure services:

  • “It uses virtualization, so it’s a cloud.”
  • “It’s being delivered on a Vblock, so it’s a cloud.”
  • “We use vCloud Director, so it’s a cloud.”
  • “You can buy it through a portal, so it’s a cloud.”

I apologize for introducing more jargon into an already jargon-heavy corner of the market, but I think these distinctions are critical: You can have a technology stack that potentially enables you to deliver cloud IaaS… and use it to deliver something that is neither cloud nor IaaS. Cloud infrastructure as a technology platform is separate and distinct from cloud infrastructure as a service; the technical construct and the service construct are two different things.

Servers are cheap, talent is expensive

Of late, I’ve been talking to Amazon customers who are saying, you know, AWS gives us a ton of benefits, it makes a lot of things easy and fast that used to be hard, but in the end, we could do this ourselves, and probably do it at comparable cost or a cost that isn’t too much higher. These are customers that are at some reasonable scale — a take-back would involve dozens if not hundreds of physical server deployments — but aren’t so huge that the investment would be leveraged over, say, tens of thousands of servers.

Most people don’t choose cloud IaaS for lowered costs, unless they have very bursty or unpredictable workloads. Instead, they choose it for increased business agility, which to most people means “getting applications, and thus new business capabilities, more quickly”.

But there’s another key reason to not do it yourself: The war for talent.

The really bright, forward-thinking people in your organization — the people who you would ordinarily rely upon to deploy new technologies like cloud — are valuable. The fact that they’re usually well-paid is almost inconsequential compared to the fact that these are often the people who can drive differentiated, innovative business value for your organization, and they’re rare. Even if you have open headcount, finding those “A” players can be really, really tough, especially if you want a combination of cutting-edge technical skills with the personal traits — drive, follow-through, self-starting, thinking out of the box, communication skills, and so on — that make for top-tier engineers.

Just because you can do it yourself doesn’t mean that you should. Even if your engineers think they’re just as smart as Amazon’s engineers (which they might well be), and are chomping at the bit to prove it. If you can outsource a capability that doesn’t generate competitive advantage for you, then you can free your best people to work on the things that do generate competitive advantage. You can work on the next cool thing… and challenge your engineers to prove their brilliance by dreaming up something that hasn’t been done before, solving the challenges that deliver business value to your organization. Assuming, of course, that your culture provides an environment receptive to such innovation.

Thoughts on cloud IaaS market share

As part of our qualification survey for the cloud IaaS Magic Quadrant, we ask providers for detailed information about their revenue, provisioned capacity, and usage, under a very strict nondisclosure agreement. We treat this data with a healthy dose of skepticism (and we do our own models, channel-check, talk to contacts in the financial industry who’ve seen disclosures, and otherwise apply a filter of cynicism to it), but post-scrubbing, there are a number of very interesting data points that come out of the aggregated whole.

Three teasers:

Growth is huge, but is disproportionately concentrated on a modest number of vendors. Obviously, everyone knows that Amazon is a behemoth, but among the other vendors, there are stark differences in growth. Obviously, some small vendors post huge growth on a percentage basis (we went from $100k to $2m! yay!) so raw percentages aren’t the right way to look at this. Instead, what’s interesting is relative market share once you eliminate Amazon from the numbers. The data suggests that to succeed in this market, you have two possible routes — you have a giant sales channel with a ton of feet on the street and existing relationships, or you have excellent online marketing and instant online sign-ups. A third possible route is that you make it easy for people to white-label and resell your service.

Most vendors are still not at scale. Despite huge growth, most vendors remain under $10 million in revenue, and even the club above $20 million in revenue in pure public cloud IaaS revenue is only 20-odd vendors. Even that club is often still at a scale where Amazon could probably casually provide that as spot capacity in one AZ. By market share, Amazon is a de facto monopoly, although this market doesn’t have the characteristics of monopoly markets; the sheer number of competing vendors and the early stage of the market suggest shake-ups to come.

Customers love dedicated compute nodes. An increasing number of vendors offer dedicated compute nodes — i.e., a guarantee that a customer’s VMs won’t share a physical server with another customer’s VMs. That can be done on temporarily-dedicated hardware (like Amazon’s Dedicated Instances) or on an allocation of hardware that’s contractually the customer’s for a lengthier period of time (often a dedicated-blade option for vCloud Powered providers). For most providers who offer this option, customers seem to overwhelmingly choose it over VMs on shared hosts, even though it represents a price premium. Note that in most of these cases, the network and storage are still shared, although vendors may label this “private cloud” nevertheless. (We believe Amazon’s DI to be an exception to this, by the way, due to its very high price premium, especially for small numbers of instances; this is an effect of DIs being spread out over many servers rather than consolidated, like other providers do it.)