Electronic marketplaces aren’t free-for-alls

Much has been made of the theoretically democratizing effect of electronic marketplaces, like the iPhone store. But it’s worth noting that such marketplaces can be, like the iPhone store, gated communities, not free-for-alls where anyone can hawk their wares.

On Friday, Google was set to launch a voice recognition app on the iPhone. Now we’re being told it will probably be available today. The reason for the delay: Apple hasn’t approved the app for the store, for reasons that currently remain mysterious. Google, obviously, wasn’t expecting it, since they had a blizzard of publicity surrounding the Friday launch in what was apparently every anticipation that it’d be available then. Now, Google is well-known for the chaos of its internal organization, but it doesn’t seem unreasonable to believe that their PR people have it pretty well together, which leaves one wondering what Apple was thinking.

There have been regular App Store approval issues, of course, but the Google app is particularly high-profile.

Vendor-controlled open marketplaces are only as open as the vendor wants to make them. That’s true of the marketplaces evolving around cloud services, too. Don’t lose sight of the fact that vendor-controlled ultimately means that the vendor has the power to do anything that the market will tolerate them doing, which at the moment can be quite considerable.

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Posted on November 17, 2008, in Industry and tagged , . Bookmark the permalink. 1 Comment.

  1. I imagine the roesan why Eucalyptus achieved endorsement by AWS is because they recognized the value of AWS compatible APIs very early on and seized this initiative. Cloud.com are obviously playing catch up here.Cloud.com is a far more mature platform so it will be interesting to see if they can leap ahead of OpenStack even though the latter has far greater support in the community today.Ironically Cloud.com was a founding member of OpenStack. What is also interesting is that their real success occurred after acquiring the cloud.com domain name (previously known as VMOps). Great marketing strategy there!


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